McDonald's Digital Drive Thru
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Digital Design
UX Design
A/B Testing
Digital Guidelines
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After being early adopters of digital platforms in their restaurants, McDonald’s have now revolutionised their Drive-thru platform as well, creating a 100% digital customer journey.
Leading the creative team, we embedded established in-restaurant CX principles into the drive-thru journey, embraced the global Feel-Good design system and aligned customer messaging, creating a digital design system, that works across multiple day parts and ever-evolving Limited Time Offers, to aid customer navigation in the drive-thru journey.
With four guiding principles to lead the creative: less is more, food is the hero, digital first & set a clear journey; we always have clear considerations to enhance our customers experience.
Designed at The Marketing Store
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Extended design principles into European Market