Coca-Cola Mixology

  • Conceptual Design

    Design Direction

    Brand & Digital Executions

    Global Guidelines & Playbook

  • A beverage platform born from the desire to mix, this platform embodies Millennials and Gen-Z’s refreshing mix of style, individuality and identities.

    We created clear, structured principles to guide a coherent global rollout.

    X has become the universal symbol for collaboration. It communicates the mixing of flavours, brands, people and gives a visual identity that is rooted in collaboration.

  • Partnership rollout in multiple markets