adidas Made Originals London

  • Design Direction

    Event Graphics

    Wayfinding Design

  • A two-day immersive experience that remixed the past to create the future to bring the Made Originals campaign into the physical world with an unmissable moment that re-ignited Gen-Z’s love for adidas.

    With a host of interactive activations and electric performances from Slowthai, Che Lingo & Girls Don’t Sync.

  • 58 Million+ impressions in combined event coverage

    8798 confirmed app sign ups

    1450 consumer attendees